The Economist tiene quien le escriba

Juan Antonio Giner -What's next: Innovations in Newspapers - pone como ejemplo de apertura de los medios al público la sección The Inbox de The Economist, en la que la revista publica cientos de cartas y comentarios enviados por sus lectores. Habida cuenta del perfil profesional de su público, el resultado no es otro que debates resalmente interesantes entre personas cualificadas.

INNOVATION mantra: open more space to readers, in print and online.
Example: The Inbox.
The Economist’s new Letters to the Editor.
What they have done: Publish them in print and hundreds of them online.
And accept comments.
Result: A very interesting and smart discussion.
Keep in mind that many readers of The Economist are real experts in many fields.
The conversation is amazing.
The Economist only excludes insulting letters.
But the disclosure of all this correspondence shows how the audience is as lively and provocative as the magazine.
Everybody can do it.
Everybody must do it.