Según Keith J. Kelly, del New York Post, el semanario económico Business Week ha contratado los servicios de la empresa de publicidad y diseño Modernista con el objetivo de rediseñar la revista:
“Steve Adler, the editor-in-chief of Business Week since April 2005, has hired Modernista, a Boston-based advertising and design firm, which also does the Tiki Barber Cadillac Escalade ads and did Hummer’s 2006 Super Bowl ad.
“It’s the firm’s first big magazine overall, but it earlier had redesigned BW’s quarterly Inside Innovation section.
“Asked when the redesign would be revealed, Adler said, ‘I’m just going to be vague about that and say sometime in the fourth quarter.
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