De bombones y ratones

Daniel Terdiman, redactor senior de CNET News.com, se pregunta qué pretenden los relaciones públicas de las empresas tecnológicas enviando regalitos como bombones, ratones o videojuegos a los periodistas:

This week, a bunch of us received packages containing 5.25-ounce boxes of Oreos wrapped inside a sheet of bubble wrap. The boxes couldn’t have cost more than $1.99 each, yet the company spent more than $4.50 apiece on postage. OK, the cookies hit the spot, but come on. Did they really need to embalm the boxes so extravagantly?
Sad to say, but when it comes to ridiculous waste, this turns out to be the rule, not the exception.

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