25 enero 2008

FT: la calidad se paga

Hace algunos días Robert MacMillan entrevistó en Reuters a John Ridding, chief executive del Financial Times. Tres ideas: aún hay lectores que están dispuestos a pagar por información de calidad; el WSJ no es competencia porque no luchan por los mismos lectores; y no es un diario salmón, sino rosa:

Q: What about the threat of a Murdoch-led Wall Street Journal?

A: This idea of kind of a zero-sum game showdown between two kinds of publications, I think, frankly, that that’s a bit anachronistic these days, given the way the media has evolved. There’s a lot more different kinds of competition than five years ago or 10 years ago. In the last five to 10 years, The Wall Street Journal has been following a slightly different path from us. We have been very focused on our global mission. Over recent years, I think the Journal has been more focused on the US. They’re kind of circling the wagons a bit around the US.

Q: How much does the journalism matter when so many newspapers are cutting newsroom budgets to make the numbers?

A: Newspaper groups and publishers should have confidence in the value of quality journalism. I think it’s a slightly bizarre notion sometimes, this idea that news should be free. I mean, it’s quality stuff that’s done right, and it requires investment, and people are prepared to pay in the information age where particularly in the business media where people are making big decisions on the basis of the information they receive.

Q: What color is your paper? Salmon? Pink?

A: Pink.

Q: Why?

A: Because it’s very powerful branding. If you go to China nowadays, you’ll see a lot of business newspapers that are pink. Financial sections of some of the papers in Britain are pink. So I think we’ve established pink as the color of business journalism.

La entrevista completa, aquí.

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