¿Cómo puede la edición digital de una revista creada en 1929 competir con portales financieros como Yahoo Finance o con el caudal informativo de diarios como el WSJ.com o el FT.com? Lo desvela Mark Glasser en MediaShift:
As of last August, BusinessWeek.com was ranked #13 in unique visitors, according to Nielsen/NetRatings, below Motley Fool and above Financial Times. So how can the old-school publication, published since 1929 by McGraw-Hill, get noticed online when it has to go up against the high-trafficked portals and daily content of the Wall Street Journal and Reuters? The site’s executive editor, John Byrne, told me one of his top goals was to create deeper, more meaningful engagement for his online audience with more blogs, audio podcasts, video reports and aggregating outside content.El análisis completo y las actualizaciones, aquí.
The site now has 18 blogs and 22 audio podcasts, and a feature called Executive Summary that aggregates outside news sources to give a snapshot of the day’s global business news.