24 enero 2008

¿Qué podemos aprender de la crisis bursatil?

Juan Antonio Giner ha ido publicando en su blog What's Next: Innovations in Newspapers una serie de comentarios muy sugerentes al hilo de la cobertura del reciente crash bursatil:

:: The Crash in photos:


:: The Crash on Front Pages.

:: Stock Market Charts: from good to better:


:: Real expertes, no crazy forums:
"Deborah Hargreaves, the Business editor of The Guardian, asks and answers the right questions:
Why has this happened?
Why did the financial markets plunge so far yesterday?
How will it affect me?
How long might it go on for?
What action might the government or Bank of England be taking?
Is it a good time to buy? How bad is this in historical terms?

This is the new journalism that we need.

:: Crash!:

"Easy to say. More difficult to explain. This is a great time for newspapers. Not to just scream. But to explain, advise and teach. "
:: What about tomorrow on Wall Street?

:: What readers and investors want from tomorrow's newspapers:

So, what do readers and investors expect from tomorrow’s newspapers?
1. Not just newspapers of record.
2. Not just what happened yesterday (today).
3. Not just old news. 4. Not just old charts.

1. Why this is happening around the world.
2. How this is going to affect us (readers and investors).
3. What to do now!
4. Context.
5. Lessons from the past.
6. What if …

So …
1. Explanatory journalism.
2. Consumer journalism.
3. Scenario journalism.
4. Strategic journalism.
5. Anticipatory journalism.

And leave the 24/7 bad news for the online editions. Like with sports newspapers, financial newspaper readers want good news or at least how to survive in bad news times.

In summary: What they need are not opinions, but analysis.

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