Díselo a la cara a BusinessWeek

Cuenta Jeremy Greenfield en Minonline que BusinessWeek ha desarrollado una nueva herramienta para medir del grado de participación del usuario:

Announced through a letter from the editor—John Byrne—last week, BW.com will start measuring its reader engagement through a comments-to-postings ratio. For instance, In December, BW.com published roughly 15,500 comments on over 600 stories that were posted that month. This gives the site about a 23-1 ratio on its “reader engagement index”. In the letter, Byrne stated that “we think a metric like this will be more meaningful than page views or time spent on a site."

Los usuarios más prolíficos recibirán una camiseta a final de año con el lema "I Got In Your Face at BusinessWeek.com” y los más brillantes, una cena en Nueva York con editores senior de la revista.

Más, aquí.