“It’s important for journalists to understand how to sustain the business of news. That is my not-so-hidden agenda in teaching the entrepreneurial journalism course. When I came up in the business, we were told not to sully our hands with business — indeed, we didn’t have to when we worked for monopolies. But today, we must give jouranlists an understanding of business so they can make good decisions as journalists and managers, so they can work independently (as more and more of them will), and so they can sustain journalism.”Jeff Jarvis, creador del popular blog BuzzMachine, en la City University of New York’s Graduate School of Journalism.
“Entrepreneurial skills are essential for all journalists these days. Our business is becoming more entrepreneurial all the time. I don’t think j-schools do enough in this field. Many of our students are hungering for these skills…While not everyone will want to start their own businesses, they need to understand that drive and bring that spirit into even traditional newsrooms that are looking to create new editorial products and services.”Marcia Parker, profesora del seminario Launching an Entrepreneurial Business en la Universidad de Berkeley.
Más, aquí, en el interesante análisis de Mark Glaser en Mediashift sobre la necesidad de los programas de estudios de las Facultades de Comunicación incluyan asignaturas sobre gestión empresarial. Y no dejen de leer los comentarios, algunos tan sugerentes como éste.