18 marzo 2008

Más sobre Nuevo Diario y la nueva Gaceta

Juan A. Giner describe en su blog What's Next las semejanzas de la nueva Gaceta de los Negocios con el proyecto fallido de Nuevo Diario. Y habla con conocimiento de causa porque su consultora, Innovation, estuvo implicada en la gestión de ND:

The INNOVATION team (Carlos Soria, me, Ally Palmer, Terry Watson and Juan Velasco) developed full editorial, graphic and newsroom management models for a newspaper with a 250.000 high quality readers target.

It was a complementary newspaper with almost no traditional sections like National, International, Local, Sports, TV, Business or Culture.

Instead, Nuevo Diario was a different compact-paper with:

A mini-quick-read six page summary of the last 24 hours with the main news, labeled and organized in the classic form but presented in full color and with charts, graphics, photos and brief comments.

A second macro-section called HISTORIAS that included two dozens of big topics with an explanatory journalism approach to the most relevant news.

And a third section with Opinion pages full of graphics, photos and a more creative content than the traditional editorial and Op-ed pages.

The new La Gaceta keeps many of these ideas adding a central section for business news, and more weekly supplements, and more pages.

Todo el comentario, aquí.

Enlace relacionado:
:: Del non nato Nuevo Diario a la rediseñada Gaceta de los Negocios.

No hay comentarios: