Jonathan Higuera da algunas pistas en BusinessJournalism.org sobre cómo cubrir una fusión o adquisición:
1. Piensa si es un fusión o una adquisición: "The companies involved will all too often try to push the deal as a merger because it sounds more benign than saying one company is swallowing up another".
2. Cómo pagará el comprador: ¿efectivo, acciones? "This could give you some clues about whether the deal is on solid financial footing or if it will take some creative financing to pull off".
3. La lógica del negocio: "Companies will always talk about the synergies, efficiencies and market presence the combined company will create, but you must look beyond those stat answers".
4. Escribe para los lectores: "People want to know what it means as far as jobs, prestige and even charitable donations. Readers want to know where corporate headquarters will be and ultimately who will be making the decisions".
5. No olvides posibles obstáculos al acuerdo: "If a governmental body such as the Federal Trade Commission has to approve the deal, try to determine if the review is perfunctory or if it will actually stir up legitimate concerns that could sink the deal".
6. Cómo responde la Bolsa: "Knowing how shareholders and investors are reacting may provide clues as to who holds the upper hand in negotiations and the chances for shareholder approval".
7. Compara el precio de la operación con el de acuerdos similares: "This is not always practical because no two companies are valued equally but try to find a way to put the price into perspective".
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