Intelligent information has never been more valuable. Professionals will pay for just the right information delivered at just the right time and place in their workflow. In fact, people like lawyers, doctors, scientists, accountants and those who power the world’s financial markets will pay to be given less information – but precisely the right information that helps them make better decisions, faster.
Consider this: None of us would pay for tomorrow’s weather forecast because the information has been commoditized; it is universally available. If you are a provider of consumer-grade weather information, you have little option other than to monetize your content via advertising. But imagine that you provide very accurate long-range hurricane forecasts; now businesses such as property and casualty insurers will pay you handsomely for your professional grade information.
Tom Glocer, CEO de Thomson Reuters