28 junio 2008

Periodismo inteligente

What do you see as the biggest issue for business journalists today?

Business reporters must be equipped today to provide the kind of smart reporting that other journalists can’t provide. To the extent that business reporters are still trying to work around a fear of numbers, SEC statements and knowledge of economics, you must overcome that, now, or you’ll quickly blend into the crowd of ordinary reporters fighting for jobs.

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I assume that any young person today is going to learn multimedia skills. Those are on the way to being commodities. HTML skills don’t impress me anymore. The knowledge that gives you the power to convey information better than everyone else — THERE’s the advantage.

Bernie Kohn, nuevo presidente de la Society of American Business Editors and Writers (SABEW), entrevistado por Chris Roush.

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