- Does my story tell me, up high, why anyone should care?- Would my mother/husband/significant other understand this story? Would they even want to read it?- Does it get to the point before a time-harried person would stop reading?- Am I using big words or flowery descriptions when simplicity might suffice?- Am I allowing bias to creep in the form of adjectives and adverbs? If I say something or someone is “controversial,” do I make clear what I mean? Or am I the one saying it’s controversial?- Does the lead make me want to read on? Is it backed up?- Have I been overly tempted by a juicy quote that really is not fair?- Do I understand what every sentence means by just reading it once?- Am I sure of all the contextual language and factual background? Or did I try to do it all from memory? (It’s amazing how often reporters catch themselves doing the latter!)- Am I writing around things I know I need to have in the story but don’t understand?