06 junio 2006

¿El final de las páginas de cotizaciones? (VI)

Ya hemos comentado en alguna ocasión la tendencia de una buena parte de la prensa económica de recortar, modificar o suprimir las páginas destinadas a listas de cotizaciones. Chuck Jaffe, columnista de Marketwatch y antiguo presidente de la Society of American Business Editors and Writers (SABEW), se pregunta no tanto por cómo van a obtener la información los inversores sino por los efectos que esta tendencia pueda tener en sus hábitos de inversión:

"Talk to experts in behavioral finance and they make it clear that the way investors get information has a lot to do with the way they act on that information. During the bull market of the late 1990s, investors started watching business television programming, and liked what they were seeing so much as their portfolios grew that they started acting on the information more regularly. When the bear market arrived, people stopped looking because they saw blood every direction they turned.

“Today, investors have access to trading data in real time, but that doesn’t mean they know how to use it. Talking with several readers who I first met during my time at the Globe, the thing they say they will miss about stock tables is the timeless comfort they got from their daily checkups, without feeling any need or compulsion to trade.”

Por su parte, Dave Kansas, presidente de SABEW y editor de la sección Money and Investing de The Wall Street Journal, responde así a la pregunta que le hace Chris Roush en su blog:

What are your feelings about newspapers cutting stock listings?
It’s the wave of the future as more and more folks get this information online. I think some papers have gotten too aggressive on this front, driven primarily by high newsprint costs. But I imagine that five years from now printed stock listings will be either all gone or just a weekly affair. My big concern is that some papers will use the elimination of stock listings to justify eliminating the business section altogether. Business and investing play a huge role in our society, and curtailing coverage of those issues would be a disservice to readers. SABEW will need to play a role in ensuring that publishers fully understand the value of their business sections.

Desde finales de abril, otros diarios americanos que han recortado de alguna forma sus páginas de cotizaciones han sido The Akron Beacon Journal, Harrisburg Patriot-News, Lakeland Ledger, The Detroit News, The Oshkosh Northwestern, The Daily Record, Las Vegas Review-Journal, East Valley Tribune, The Kalamazoo Gazette, Kansas City Star, The Boston Globe, News & Observer (y II) y The Observer-Dispatch. Mención especial merece The Waterloo Cedar-Falls, que después de las críticas de una buena parte de sus lectores, dio marcha atrás y volvió a publicar los listados de cotizaciones.

Enlaces relacionados:
:: ¿El final de las páginas de cotizaciones? (V), (IV), (III), (II) y (I)
:: El NY Times también elimina las páginas de cotizaciones.

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