20 febrero 2008

Sin publicidad no hay sección

Jeremy Mullman de Advertising Age cree que la principal razón por la que un buen número de diarios americanos están recortando las secciones de Finanzas y Economía es el cada vez menor número de empresas interesadas en anunciarse ahí:

While the cuts are a source of much consternation among business journalists — and also to public-relations executives at small local firms and agencies that may have trouble securing news coverage without them — analysts, advertisers and publishers say that the stand-alone sections were relatively poor sources of ad revenue that tended to be overmatched by national and online competition on anything beyond the most hyperlocal stories.
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