17 marzo 2008

Informar de Economía en tiempos difíciles

Si como parece los asuntos económicos preocupan más a los americanos que la guerra de Irak, ¿está la prensa respondiendo a ese interés público? Tim McGuire ofrece en BusinessJournalism.org su personal "Guía para cubrir la Economía 2008":
" If the story takes that center stage, then the story encompasses your newsroom and demands resources beyond the business page. The best business editors need to lead that coverage, design it and cheerlead for it, but if you try to cover it alone with just business staff, you are not going to do right by readers."

"The days of generalists understanding the interactions and interconnections of our modern economy are probably over. Readers demand that we know what we are talking about. They also require that we present information in a consistent, comprehensive package."

"The next step is to make sure your economic coverage is twenty-first-century-based and not 1970's oriented (...) Globalization has changed all that, but did your coverage change? I saw precious little analysis of the stimulus package that put it in a 2008 reality where goods are manufactured in Mexico or China."

"In all our coverage of the economy we have to make connections for the reader. The gasoline price story is an example."

"We should try to knit together the economic developments of the day into a cohesive whole that explains what's happening with the economy rather than bombarding readers with disconnected parts which only serve to confuse."

"Journalism has the unique ability to teach and guide without being pedantic. The treacherous economic issues we face in the next several months offer journalists the opportunity to metaphorically take the reader by the hand and help them through this difficult time."
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