Like other major British upmarket newspapers, it winced its way through staggering losses earlier this decade, losing $60 million-plus in 2003 and more than $17 million in 2004. Unlike others, it has staged a remarkable turnaround. Analysts reckon that in 2007 the salmon-hued paper turned a profit of about $60million on revenues approaching $600 million.Por cierto, el FT fue elegido como Diario del Año en los British Press Awards.
The FT is a niche player, one with no claims to a mass market, and a well-balanced global circulation (roughly 150,000 in the U.S., 140,000 in Britain, and 160,000 throughout Europe, the Mideast, Asia, and Africa) that makes it uniquely suited for a class of advertiser targeting a class of reader—finance-obsessed types who spend lots of time in first-class airport lounges, say. A smallish sphere, but small is the new big, at least if your audience is rich.