“Tracking the effectiveness of a reader engagement initiative requires new metrics. At BusinessWeek, we’re measuring this by counting up our outputs to the world in published stories and blog posts against inputs by our audience-in reader comments and stories. Last September, for every story or blog post on our site, we had roughly 13 contributions from readers. So our Reader Engagement Index was 13-to-1. Soon after the launch of our initiatives to more deeply involve readers, that index rose to 30-to-1. No less important, though, the eyes on those reader contributions and conversations nearly tripled year-over-year."John Byrne, director de BusinessWeek.com, en MediaWeek
“In the online world, search is the ultimate transaction. It’s the antithesis of community. Context is the ultimate relationship. So welcoming and encouraging readers to be participants in the process of journalism is essential to competing in a media world that has become increasingly transactional. This is the new New Journalism, a model that begins to answer the questions that critics such as Jeff Jarvis has raised about our business. If print sucks, this new New Journalism is a beautiful thing.”
Apuntes, comentarios, noticias y ocurrencias relacionadas con el periodismo económico, escrito desde el Seminario ICJCE de Periodismo Económico de la Facultad de Comunicación de la Universidad de Navarra.
13 junio 2008
El nuevo Nuevo Periodismo
Por Alfonso Vara Miguel a las 11:30 p. m.
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