13 junio 2008

Murdoch, el incomprendido

Jack Morton escribe en American Journalism Review que todos los que critican a Rupert Murdoch por su cambios en The Wall Street Journal siguen sin entender su estrategia hacia un diario más generalista, que pueda competir con el New York Times:

“Indeed, Murdoch’s investment in the traditional newspaper business has brought criticism on Wall Street, whose analysts continue to believe that the $5.2 billion he paid for Dow Jones was too high. This just shows how much smarter he is than Wall Street analysts, who tend to value business strictly based on profit-and-loss statements.

“Murdoch understands that the real value of Dow Jones and the Journal resides in the information they produce and their brand names.”

Más, aquí.

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