“When I saw how much money they were making, I changed my mind on it. People can pay a lot more than we are charging, from $50 a year to $150 million…We have 2000 great journalists….if we can’t fashion something great out of it, then we have something wrong,” he said, elaborating on the premium product that WSJ can build on.
“Every piece of story in WSJ has on average about 8.3 editors involved…that is ridiculous. You have to get all of the facts in in half the space…New York Times charges $500 a year for subscription…now we charge about $150 a year. We still have a long way to go.”
Rupert Murdoch, en All Things D. [Vía Paid Content]