"There are three key messages from Dean Starkman, Columbia Journalism Review’s Kingsford Capital Fellow’s findings. Firstly, the degree to which news leadership sets the tone and frame of discussion is paramount. Editorial leadership and news ownership should push back against structural conflicts and cultural taboos.
Secondly, it is important to improve financial literacy. Earlier, the public could safely ignore business journalism, but the crisis has shown that there needs to be a sense of urgency in having a broader public engagement. Even though the universal response among media figures is – “we did our job” – the public’s agenda in the reportage was clearly missing. There is a pressing need today to approach business journalism from the citizen’s point of view.
This leads us to the third and perhaps most important point, that of multiple audiences. Do business journalists report from an investor’s perspective or from the citizen’s? An interesting observation at the seminar that reinforced this problem of defining audiences was that you cannot have the same audience if you are writing for the Investor’s Chronicle, the Financial Times or the Daily Mail business section."
Enlace relacionado: Males endémicos del periodismo económico